辽宁石油化工大学学报

辽宁石油化工大学学报 ›› 2017, Vol. 37 ›› Issue (2): 77-80.DOI: 10.3969/j.issn.1672-6952.2017.02.016

• 经济管理 • 上一篇    

基于实证分析的电商企业绩效影响因素研究———以苏宁易购为例

张英宣,樊喜乐   

  1. 辽宁石油化工大学,辽宁 抚顺 113001
  • 收稿日期:2015-09-14 修回日期:2016-01-09 出版日期:2017-04-20 发布日期:2017-05-04
  • 作者简介:张英宣(1966-),男,硕士,副教授,从事绩效管理方面的研究;E-mail:zhangyingxuan66@163.com

Empirical Research on the Factors Related to the Performance of E-Commerce Enterprise:Taking SUNING as an Example

Zhang Yingxuan,Fan Xile   

  1. Liaoning Shihua University,Fushun Liaoning 113001,China
  • Received:2015-09-14 Revised:2016-01-09 Published:2017-04-20 Online:2017-05-04

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摘要：         电商企业绩效是企业发展到一定阶段需要重点考虑的问题之一,对企业绩效进行研究具有比较现实的意义。以比较典型的电商企业———苏宁易购为例,提出影响企业绩效的10个重点因素,并转化为10项关键指标研究电商企业的绩效。通过SPSS19.0软件,对10项指标进行相关性检验、统计量描述及回归分析,找出了影响电商企业绩效的关键因素,并提出了一些建议。研究结果对电商企业未来的发展将起到一定的指导作用。

关键词: 电子商务,   ,  绩效,   ,  影响因素

Abstract:

      E-commerce enterprise performance was one of the important issues to be considered when they developed to a certain stage, and it was realistic to research enterprise performance. SUNING was taken as an example, the typical E-commerce enterprise, 10 key factors were proposed that affected the performance and converted them into 10 key indicators to study the performance of the E-commerce enterprises. By SPSS19.0 software, the correlation test, descriptive statistics and regression analysis were made based on the 10 indicators, and the conclusion showed that the key factors influenced the E-business enterprise performance. The research conclusion would play a guiding role in the future development of E-commerce enterprises.

Key words: E-commerce,    , Performance,    , Factors

引用本文

张英宣,樊喜乐. 基于实证分析的电商企业绩效影响因素研究———以苏宁易购为例[J]. 辽宁石油化工大学学报, 2017, 37(2): 77-80.

Zhang Yingxuan,Fan Xile. Empirical Research on the Factors Related to the Performance of E-Commerce Enterprise:Taking SUNING as an Example[J]. Journal of Liaoning Petrochemical University, 2017, 37(2): 77-80.

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